@nixCraft I would like to see more organisations/companies setting up their own Fediverse (I use pleroma for my personal Fedi - as does Debian - server diversity is good). This deals with a lot of the issues of identity confusion, once people start to see more accounts like @news@bbc.co.uk (does not exist, but hard to fake, and fewer @thisIsTheBBCNewsHonest@mastadon.social (also does not exist).
https://wordpress.debian.social/jlines/2021/01/12/it-is-good-to-be-a-tree/