Cookies feed the beast of targeted advertising 🍪

The Information Commissioner's Office (UK) wants the adtech industry to use less-invasive forms of tracking by exempting them from cookie consent rules.

But will this stop the privacy-be-damned trade in our data to feed us adverts?

Our roundtable had its say ⬇️

https://www.openrightsgroup.org/blog/the-future-of-cookie-consent-and-the-risks-of-relaxing-online-tracking/

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Baked into cookies are what we do on any given site. Trackers can then make guesses about who we are and what we're interested in.

These behavioural profiles are then auctioned off to advertisers in real time.

And so ads for what you've just looked at start to haunt you through the Internet.

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Trying to nudge the adtech industry into more privacy-preserving models of online tracking by cutting our need to consent is flawed.

The Information Commissioner's Office (UK) is terrible at enforcing consent rules for adtech providers that run behavioural tracking as it stands.

So the ICO is offering a carrot with no stick 🤷‍♂️

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Cookie consent rules aren't the biggest barrier to privacy-preserving advertising technologies being widely used.

Ads without personal data are often blocked from being traded by intermediaries in the market.

So lowering regulation instead of enforcement isn't the answer to tackle intrusive tracking.

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Relaxing cookie consent rules is unlikely to leverage change in the adtech industry towards non-intrusive online tracking.

There must be:

⚫ More effective and dissuasive action by the ICO to remove illegal advertising.

⚫ Enforce data protection.

⚫ Protect law-abiding market players from the unfair competition of adtech companies who violate our privacy.

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

@openrightsgroup

Realistically, with ICO collaborating with so many major tech and advertising vendors, it ultimately falls to the user to combat degenerate cookie use via VPN, disabled cookies and private browsing sessions.

@openrightsgroup

My concern is not just advertising: it's EVERY page element designed to distract and manipulate: article insertions, unwanted sidebars, headers, and footers, modal frames, etc. I use an "ad blocker" to remove ALL of those things.

Corporate Web page design is fully toxic at every level, and it's not being challenged.

@duckwhistle

@openrightsgroup in the event that Betteridge's law of headlines doesn't apply, it will only get worse...

which reminds me, copmark is going to need a logo...

https://codeberg.org/jtonline/copmark/